Sign up for a webinar Buy. To determine what exactly reduces website conversion you can view the actions of visitors using the Webvisor tool in Yandex.Metrica. The program monitors and then shows in video format mouse movements clicks page scrolling pressing the keyboard filling out forms selecting copying text. By analyzing this data you can determine exactly where the user is having difficulties as well as what needs to be improved to increase site conversion. Analysis of the effectiveness of promotion channels To obtain clients companies use various sources of promotion.
For example VKontakte Yandex.Direct SEO Bolivia Mobile Number List promotion. In cases where the cost per lead is too high it makes sense to analyze the effectiveness of advertising channels. If only one of them has low conversion then removing it is enough to reduce the CPL. For example a childrens clothing store launched an advertising campaign using different lead generation channels. Advertising expenses number of applications actual CPL are shown in the table. Advertising channel Spent budget rub. Number of leads actual CPL rub. In contact with Telegram contextual advertising Total From this example it is clear that Telegram turned out to be the most expensive advertising channel.
If we remove this site then the final CPL will be rubles. store can abandon this promotion platform and distribute the advertising budget between other channels analyze the order of advertising in Telegram find the reason for the low conversion eliminate it test this source of leads again reduce the advertising budget by the amount that was spent on promotion through a channel with low efficiency. How CPL CPA and CAC differ from each other CAC is one of the most important indicators of how successful a launched advertisement was. This indicator tracks the difference between marketing costs and the profit received. CAC allows you to understand how much.