The acquisition of backlinks , i.e. incoming links aimed at increasing the authority of a website and improving its positioning in the SERPs, can take place through two distinct approaches: Link Building and Link Earning . The importance of inbound links in SEO is crucial, as it can make the difference between a well-positioned site and one relegated to the less visible pages of search results. Belonging to the off-page SEO Strategy , backlinks can be obtained in a natural way, thanks to the sharing of contents that stand out for their uniqueness and quality, or through the implementation of a specific strategic plan.
The latter requires skills not only in writing, but also Find List in digital public relations , a topic covered extensively in any comprehensive guide to digital PR , essential for creating and maintaining useful contacts. Link Earning and Link Building: what they are The term “ Link Earning ” refers to an SEO strategy aimed at obtaining incoming links that are natural and spontaneous , obtained through the creation of content that stands out from that of the competition due to its usefulness, uniqueness, depth and quality. These contents are shared on their virtual space and aim to provide value not only to their target audience, but also to publishers, influencers and bloggers who cover similar topics on their platforms.
Types of content that often prove useful and interesting include: sector research, supported by data and statistics; case studies; interviews, also in video format; detailed step by step guides; e-books; infographics . Unlike the previous one, the strategy known as " Link Building " aims, as the name suggests, to literally build a network of links that appear as natural as possible or, in the best case scenario, are actually such. The goal of this tactic can be achieved by combining the creation of high-quality content with off-site strategies, including identifying broken links and publishing guest posts on third-party sites. In summary, Link Earning focuses mainly on content that attracts links spontaneously thanks to their relevance, while Link Building focuses on the strategic construction of a link network.