To support his belief he gives an example of the idea of cyberbusiness and a global school that he could create together with HBS and Cisco: Today you have to think even broader because the question is not ' How to use my key competences?' « but » How to look at all the competences that are in the world and think about the possibilities by combining these things? « For example if I put Harvard Business School together with Cisco I will get a global cyberbusiness school that neither organization could do alone. In turn traditional sources of income do not create wealth by themselves. Hamel also lists three types of inanimate capital: financial; structural; intellectual.
The three types of capital that revive traditional sources are: imagination; entrepreneurship; relationship capital. And this is where we touch on the possibility of Hit Post innovation. According to Hamel innovations appear at the meeting point of enterprises or organizations and people who have previously diagnosed their sets of competences. New things are created when these resources are combined. Three types of capital Therefore it is not about introducing only a new product or technology but a concept of the functioning of the entire enterprise is necessary taking into account the main design variables : how the company enters the market what competences he uses how it connects its value network what is its basic mission where he looks for differentiation. Most entrepreneurs after a while don't see them as design variables.
They begin to accept them as they are. It is therefore important that each manager not only answers the above questions but also writes down the answers and can always refer to them. Moreover creating such a document even in a microenterprise is extremely helpful. You can share it in its entirety or in a selected fragment with the person to whom a given part of the business is delegated. After all its implementation .