This is a result of our consulting team averaging 25 years of B2B marketing experience, including special expertise in the following industries: Manufacturers Having been employed by and worked for a multitude of manufacturing companies over the last 30 years, we’ve been in your shoes – everything we do is to make your job easier by achieving your goals faster and with less friction. Innovaxis especially knows how manufacturers of value-adding products need content marketing to explain their value, with market research and product management to ensure a healthy product roadmap and to avoid commoditization, and a global distribution channel strategy that allows them to accelerate sales worldwide And if you’re not yet selling online, we can implement ecommerce for you that quickly pays for itself and does not create channel conflict with your channel partners – this will likely be critical for your long-term growth.
Distributors We love working with USA Email List distributors because achieving new levels of revenue growth is so easy, from ecommerce to traditional sales, by harnessing both content and digital marketing best practices, along with market research to explore how to sell more to existing clients, successfully sell new products, and expand into new markets. Software Companies Having worked with numerous software companies across numerous industries, Innovaxis understands product development, channel development, pricing, and what software vendors need to drive growth.
We also help software vendors realize that leading with features and benefits does not effectively resonate with prospects because it’s all about what problems you solve for them, the opportunities that open up as a result, how you do it, and that you can be trusted to do so. Additionally, it’s crucial to realize that software is only part of what you sell: your people and process, both pre- and post-sale, are critical to your success. Technology Integrators Innovaxis has worked with 50+ technology integrators and value-adding resellers (VARs) to increase their traditional and ecommerce sales. It’s common for technology integrators and VARs to feel disconnected with other marketing agencies, whose marketing efforts are frequently ineffective because they don’t really understand your business, your value and differentiation, and what prospects across different vertical markets need from you.