The reason is related to why the site is operated and how the analysis results are perceived changes depending on the operational purpose. Decide on a specific purpose such as I want to improve the site visit rate to improve my company s recognition or I want to improve the document request rate by XX from the current situation to have a deeper understanding of the service . On top of that it is necessary to conduct an analysis using the following two perspectives.
A quantitative analysis method based on numerical values obtained from Google Analytics etc. Analysis method that uses non numerical information such as user psychology I will explain each one. Analysis method Quantitative method based on numerical values This is an analysis method that uses numerical values such as the number of accesses PV page views dwell time and CV obtained phone number list from Google Analytics. If you use the site analysis function installed in Google Analytics and of the site with numbers which are objective indicators so you can improve and plan measures while setting concrete goals. Since you can set numerical targets without being swayed by subjectivity you have the advantage of being able to calmly analyze user needs and issues . Analysis method A method using information that cannot be quantified such as the user s psychology It is an analysis method that uses user psychology and issues that cannot be understood only by objective numerical values.
We conduct surveys and interviews with users who have actually introduced our company s products and ask them for information such as the circumstances leading up to the introduction and ease of use. It is also effective to interview the user who made the inquiry during business negotiations. If your company only analyzes the image of the user subjectivity will work strongly and there is a possibility that you will not be able to see it objectively.