I’m sure we’ll hear about the progress made by Tom Tom and the industry at one of the forthcoming editions of Big Data Paris. Who knows, maybe we’ll get to that conference in a self-driving Uber cab using Tom Tom automatic navigation?! Author Recent Posts Data-driven Marketing: norm among pundits and enigma among marketers It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven marketing.
Data-driven marketing Data is a France Email List precious resource for marketers To know your customer is fundamental, and to do that, there’s a multitude of questions that marketers must know the answers to. The data from these answers, collected from various primary and secondary sources, guides the marketing strategy of firms. The analyses derived from this precious real-time customer data can, therefore, determine the success of marketing campaigns. There must be a proper methodology that caters to the requirements of marketers when it comes to data-driven marketing.
Let’s try and dissect this topic to gain some insights into the world of data and how marketers can unveil its benefits for executing their marketing campaigns. What data do we really need? All the collected data isn’t really useful for marketers. It’s therefore paramount that marketers know what data they should collect, segregate and work on. Keeping unnecessary data will only help increase the complexity of analysis. But, what’s really useful? Useful data is one that attends to the marketing functions of understanding your customer better: knowing when, where and through what channels to reach him/her at the minimum possible cost.