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So what is this new update? Google's new. helpful content update. focuses on one key idea. search results should consist of original content written by people, for people. Let's break down what that means for you as a business. or a creator. In a nutshell. Google wants to mobile number list make search results more original and relevant. For example, if you search for. the best tech to buy for $. , it should result in content that talks about…well, the best tech to buy for $. , and not one that's focused on attracting the maximum clicks and ranking on search. With the content update, Google's focus is clear. information over clicks, relevancy over ranking-gamification, and original, high-quality over unoriginal, stuffed.
Google also hinted that this new ranking update. will help ensure that unoriginal, low-quality content doesn't rank highly in Search. Our testing has found it will improve results related to online education, as well as arts and entertainment, shopping, and tech-related content. So now that you have an overview of this new Google content update for. , let's dive into a few specifics. how can you avoid having issues with this update? What are Google's recommendations? And why, as a marketer, should you care about it? Let's have a look.