Now it is about trying to reach 100% as soon as possible, so you must decide the type of content that you will offer through the channels defined in the pre-campaign and all the necessary actions to reach the main milestone, the minimum collection objective. Create press releases and list the media to send the news to to reach more people. Some will not answer but you should insist. Remember to continue communicating in the related communities listed in the pre-campaign. weekly content plan Create a weekly calendar throughout the campaign with the content that you will publish each day and choose the format. Here you should communicate more thoroughly if possible.
Steady improvement Listening to the patrons is the best way to know if the campaign is going well or badly. You should take their criticism as a constructive USA Phone Number List opportunity and take action by improving any element that can be improved, from visual elements to communication. Understanding what the patron wants is key . KPI's monitoring Finally, although you must work from the launch of the campaign, it is necessary to know what the main metrics are to know how the campaign is going at all times. It is very important as it will allow you to act on time.
But, what are the KPIs in a crowdfunding campaign? global KPIs Total collection It is the sum of all contributions. Total visits It is the sum of all visits since the launch of the campaign. Total Patrons This is the sum of all patrons since launch. Conversion rate It is the result of dividing the total patrons by the total visits. Average contribution It is the total collection among the total patrons. Patrons to achieve the objective It results from dividing the collection objective by the average contribution. daily KPI's Daily visits It is the sum of the visits on a specific day. Daily patrons It is the sum of the patrons of a specific day.