In 2007, the creation of the smartphone would enable access and connection to the Internet for a huge number of previously disconnected individuals and groups, while fostering a virtually uninterrupted spatio-temporal connection, making the subjects more prone to connecting the 24 hours. The innovation also opened the door to a huge expansion in the development and use of specific applications, especially social networking platforms, which exponentially increased their users in a short time.
It should be noted that the smartphone not only Finland Email List the amount of data that was possible to extract due to the increase in connection time, Secondly, the global economic crisis that erupted in 2008 also played a role. Following Nick Srnicek, this process generated a need to readapt capitalist economies, as well as a reorientation of financial investments, which after the "crisis of dot coms had shifted mostly to real estate4.
In this way, interest returned to focus on Internet companies, especially search engines and social network platforms, which not only continued to identify discursively with progress and democracy, but had also evidenced a productive reconversion of their business models. business based on data. Thus, this "success model" based on data from the platforms was generalized, to such an extent that it was considered vital that each sector of the economy, production and finance adopt a diagram capable of disposing and putting into play updated data in real time to predict situations and take reliable and successful actions based on that information.