This is also an interview! Who are you interviewing We interview people who have actually placed orders with our customers' competitors as well as customers who are close to our department even if they have not placed orders. What kind of things are you interviewing The main thing is to clarify the points to be concerned about when considering products and services and how to find suppliers. for example.
What are the challenges How do you usually collect information What companies have you ordered from in the past How did you find the company when you placed the order Why did you finally place an order with that company Points that were emphasized when placing an order I'm hearing. How do you China Email List reflect the content of the interviews in the measures you propose to customers for example At the time of consideration there was a tendency to focus on cost Enhance the contents of the price page on the website The target group tended not to participate in the seminar Seminar measures seem to be ineffective so lower the priority And so on.
Marketing measures will be much more customer-oriented. It seems that the effect of the measures can be expected because it reflects the actual situation. Yes you can do the same! Reflecting the voices of our customers directly in our policies is the most important thing so this is a point that we are emphasizing. Rather than a website that looks good and cool I want to convey a message suitable for customers and make it a site that can really produce results. With that in mind I conduct customer interviews and provide support so that the messages that customers want to know can be properly reflected in the website and marketing measures. will also be used in the design of the next marketing strategy.