Avertising copy etc, key aim is to communicate your audience accurately and effectively. Follow the tips below to get an error-free and readable script to engage your audience. 1. Cut long sentences into short: One large sentence is usually a combination of several ideas.
To keep your readers focused and Cambodia Phone Number List Interested in your script, better is to give them fairly nice breaks. I am not saying to give comma-heavy sentence but to split one long sentence into two. 2. Condense negative tones and promote good vibes: Readers generally admire the writings that radiates more positivity. While editing, replace negative statements containing don't, can't, wouldn't etc., with more straightforward statements void of 'Not' factor. For instance, 'do not indulge in bad habits' could be better stated as 'avoid bad habits.
Less words and without the 'not', message is elegantly articulated. 3. Steer clear of passive voice: Though using passive voice is all fine but fewer readers are comfortable with this structure. Well, when active voice is there then why to confuse your audience. Decide yourself what's easier to comprehend, 'I noticed that' (active voice) or 'that was noticed by me'. (passive voice). 4. Ditch the 'ing' trap: Excessive use of 'ing' usually slows down the script flow. Avoid to use gerunds, for instance, instead of 'knocking out the rivals', you can use the infinitive 'to knock out the rivals.