The They also created an Aperol Piazza bar finder so that people could search to find their nearest piazza. This immersive brand experience isnt a new concept but when executed well it can become so much more than just an OOH advert. The piazza campaign is an example of outdoor marketing that encourages consumers to get involved explore the brand further and experience its products.
Whats not to love about a popup piazza Image page Fever Tree FeverTree launched a summer campaign highlighting the importance of the main ingredient in a Gin Tonic the tonic. The campaign is based around the tagline Wed say India Phone Number List TG an extension of their tagline If of your drink is the mixer mix with the best. This is a great example of how outdoor marketing can form part of a wider marketing campaign as the OOH element of this campaign was accompanied by further offline marketing including radio as well as digital marketing tactics such as social media marketing.
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