It's a fact: Christmas, Easter and Mother's Day are known to record peaks in consumption. And for at least two decades, Father's Day has become just as popular, also leading to a marked increase in sales. Historically, this celebration came to establish itself in France following a commercial campaign by a razor brand. But how can you take advantage of it?
Know consumption habits
I) Purchasing intentions
The French opt more for wine than for a gift box or sports equipment. To the UAE Phone Numbers 15 Million List question “What types of gifts are you planning to give your father?” », here are their answers (several answers possible):
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II) Fathers' favorite gift
To the answer “From this list, what gifts would you like to receive on Father’s Day?” », here are their answers (several answers possible):
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Prepare your campaign
Ad prices increase significantly one to two weeks before Father's Day. Although it is advisable to advertise during this period, your campaign will be more effective if it works over the long term. People start looking for their gift one month and three weeks before Father's Day. Here are some areas to explore.