So, we can conclude that these were the right steps, applicable in the current moment, outside the crisis. Checklist for proper CRM marketing Be sensitive, flexible and fast. Monitor the behavior of your consumer and change the plan of content and promotions in time. Focus on the person, not the profit. Be ready to offer discounts, bonuses and other nice things, showing that you are ready to enter the position of the client and are not going to cash in on him. Inform, don't sell. Do not offer the customer “just a product” – give him a solution along with this product.
Take care of the brand image. Consumers will remember how he acted in a difficult situation. Don't overdo your communications. The information USA Phone Number List field is still too active, and your customers do not need five newsletters about promotions per week. The advice in this article is based in part on the book by American businessman Jim Camp, First Say No. Secrets of Professional Negotiators”, and partly based on our personal experience of communicating with clients, contractors and agency employees.
Stick to the Basic Principles of Negotiation No, no, don't take it literally: it's not about behaving imposingly and showing with all appearance that you don't really need these negotiations. But when you come to a meeting with a client and think only about how important it is to conclude an agreement or sell at a higher price, then, firstly, it is easier to manipulate you, and secondly, the interlocutor will quickly feel that the whole conversation comes down to one thought. The client, of course, understands that you want to get a new contract or sell something.