The opening of a new business is always an unforgettable moment. A mixture of emotions and fears. The dream that comes true and takes shape. But if on the one hand the euphoria is great, on the other hand the fear of an activity that needs to be known and grown takes over. This is why studying effective communication is a fundamental step to capture attention and shine the spotlight on the new business.
There are so many ideas on how to advertise the opening of a new business . From online with Google and social media , to offline with Switzerland WhatsApp Number Data the inevitable flyers and business cards . There are many communication channels, but they all have the same objective. Capture attention. Contents hide 1 Target and Tone of Voice 2 Offline Marketing to advertise the opening of a new business 3 Online Marketing 4 What to communicate? 4.1 Basic information 4.2 Details of the inauguration 5 Conclusions Target and Tone of Voice The first thing to do, when you decide to advertise the opening of a new local business, is to clearly define who you are targeting.
Once you have built your buyer persona , you can also define your communication style. For example, if you are opening a hamburger shop you will have to adopt a more youthful style to attract young people, who will be the majority of your target audience. If, however, you are inaugurating a showroom, you are more likely to address a higher-end audience and therefore you should adopt more professional communication. Target and Tone of Voice are therefore the first two elements to define when you want to create advertising material to sponsor your new business. Offline Marketing to advertise the opening of a new business A successful inauguration always involves good publicity. With each passing year the tools available increase more and more, bu