Another place where it is very present is in blogs. If you have a corporate blog, you must have a content strategy to create and share content that helps you position yourself in Google, thus increasing traffic to your website. emails . If you are working on email marketing, sending newsletters with a specific periodicity, you must work on content marketing to give your subscribers content that they appreciate and prevent them from unsubscribing from your list. Lead magnet . A lead magnet is a document that is "gifted" with the aim of you their phone number or their email address. In this case, you must also have a good content strategy to create that lead magnet that your audience wants to download. Videos that it is here to stay, since it is a format that is very popular.
Therefore, it is important that it is part of your content strategy to increase the authority of your brand and educate your potential customer Buy Bulk SMS Service infographics . Infographics are images that visually summarize a concept, so it is something that is closely linked to the content and that can accompany your posts to reinforce the message. Interactive content . Interactive content is content that requires the user who is consuming it to perform an action. These contents can be questionnaires, calculators, interactive videos or interactive maps. How to start your content marketing strategy? Define your buyer persona The first and main thing that you must have defined is who your potential client or buyer person is , because the content you create must be thinking for him.
Therefore, if you still do not have it well defined, stop and create this fictitious file with all the detailed information of your ideal client to be able to continue with your content marketing strategy. Define the goals you want to achieve The second thing is that you are very clear about the objectives you want to achieve with your content marketing . For example: Make my brand visible. Stand out as a professional in my sector. Increase visits to my website. Create a community on social networks. Increase sales of my services or products. Etc. This is very important, so take the time you need to define your main objective and what you want to achieve with your strategy, since the rest of the steps will depend on it .