A brand is not only a logo, but the promises we make to the recipients of our messages, which are to convince them to take specific actions. His image consists of both objective and subjective feelings of other people. A credible brand constantly sends customers signals that the offered product is valuable and interesting. It is important that I send similar signals towards the company towards employees and potential candidates.
Both satisfied customers and satisfied employees are the best showcase of the company, and building a brand both with consumers and employees in mind requires Belgium Email List time and proper allocation of resources. Positive effects are brought primarily by thinking about current and future employees as customers, whom we convince to choose our offer. Employer branding draws inspiration from typical branding, using practices and mechanisms effective in brand-customer communication.
While caring about meeting the needs of customers comes relatively naturally to companies, we easily forget about meeting the needs of people inside the organization. We often treat already acquired employees and already acquired customers as something permanent. Meanwhile, companies must constantly attract and retain their engagement. What is a strong employer brand? How strong is the employer brand? First of all, employee satisfaction. They must be true representatives of the company they work for. A satisfied employee is the best business card for any brand.