continues to redefine best practices in digital marketing . For marketers, staying on top of trends is crucial in order to maintain their competitiveness and effectively reach their target audience . What are the digital trends to follow in 2024? Trend 1: artificial intelligence obviously AI and machine learning continue to revolutionize digital marketing by offering a variety of tools that enable deeper personalization and intelligent automation of campaigns. These tools include chatbots, predictive analytics and automated content creation. Chatbots use AI to provide automated and contextual responses, thereby optimizing a company's customer service.
Automated content creation , powered by AI algorithms, enables faster and more efficient personalized content production. Predictive analytics also uses AI to predict customer behaviors to recommend products or target ads. Brands that adopt these technologies will have a competitive advantage by providing more relevant and engaging experiences to their customers. AI tools also make it possible Germany WhatsApp Number Data to automate certain repetitive tasks and thus become real supports that strengthen design, creativity, the search for inspiration and information for digital marketing professions . AI not only helps improve and streamline the efforts of professionals, but also improves the overall customer experience. If you want to know more and know other tools than ChatGPT, I invite you to read this article on AI tools . Trend 2: voice search A trend closely linked to the success of devices such as Google Assistant or Amazon's Alexa is voice search, which is becoming a crucial part of SEO in 2024. Voice SEO involves optimizing a website's position in relation to queries vocals .
The idea is to directly answer Internet users' questions when they do research. Example: “How do I return an item on the Asos website? The Answer The Public tool is a considerable ally for discovering the questions Internet users are asking around your markets. With the rise of voice assistants and smart speakers, voice commerce will become a sales channel not to be neglected in 2024. Customers will increasingly favor the use of voice to research products and make purchases. and receive personalized recommendations. Trend 3: search by visual recognition You've probably heard of or even tried Google Lens , the AI-powered tool created by Google that lets users search using images rather than text. Google is not the only pioneer to make this feature available to the public, Pinterest, Amazon, AliExpress have also ventured into this area. It appears that a notable digital marketing trend for 2024 will be the wider adoption of this technology . Incorporating visual recognition into searches means moving away from the traditional method of typing specific queries such as "leopard pants" into a search engine. Instead, users can now simply upload a photo of a pair of pants as inspiration to find what they're looking for.