Early returns showed that landing pages had the potential to help them get more lovebirds registered than they could through their website alone. A facebook ad targeting people looking to create a wedding website This Facebook ad’s target audience is people interested in creating a wedding website—an awesome opportunity to get them into the Zola ecosystem. A landing page that matches a facebook campaign The corresponding landing page highlights Zola’s free website templates, using it as an entry point to the broader planning toolkit.
The problem was thatthe ol’ fashion BTC Number Data ed way and using a third-party optimization tool to test. They didn’t have a method to launch pages as quickly as they wanted and it slowed down their execution. We were doing smaller-scale things, like changing a hero image, changing button copy or button color, stuff like that. But we wanted to build completely new landing pages. Something much larger scale, and with the potential to have a much higher impact.
Ari knew that landing pages could play a bigger role in their signup journey, becoming an important first-touch and better communicating the benefits of Zola—especially for people who were unfamiliar with the platform. It’s helpful to have a precursor to a product page that introduces you to the Zola universe—what we offer, what we provide, what the benefits are. It allows us to give a great first impression of who we are and what we bring to the table before having visitors just jump into the product.