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In , businesses don’t just guess how people feel about their company, they use sentiment analysis tools. Social media sentiment analysis is the process of interpreting a customer’s perception of a brand, product, or service. Basically, it’s about tracking brand mentions and performing text analysis to understand your audience’s opinions, behaviors, and feelings. Marketers use sentiment analysis to create better brand-building strategies. So, how do you analyze social media sentiment? There are paid and free social media sentiment analysis tools that can help you with that. Stick around, because all will be answered in a second.