David Allen Aaker is a renowned American communications theorist and consultant in the field of brand management. He received an honorary professorship from the University of California, Barkeley-Haas School of Business. Aaker, a marketing expert focusing on brand strategy, also serves as vice president of Prophet Brand Strategy , a company that works in the field of branding and marketing. Professor Aaker has conducted important studies in the field of brand strategy and is among the theorists closely followed in the world in this field. His works are still followed with great interest today and are actively used in marketing activities.
Aaker is the creator of the "Aaker Model", a marketing Iran Phone Number model that views brand equity as a combination of brand awareness , brand loyalty and brand relationships . The model outlines the necessity of developing a “brand identity”, which will be a unique set of brand associations that accurately reflect what the brand stands for and present a promising brand image to customers. A recognized authority on brand strategy, David Aaker is also an influential consultant and speaker around the world.
Father of Modern Brand Concept: David Aaker When it comes to marketing, one of the first names that comes to mind, and perhaps the first, will be Philip Kotler . Marketing genius Kotler calls David Aaker " the father of the modern brand concept " and he is right. David Aaker is an important name in the formation of modern brand perception with 15 books and hundreds of articles in which he conveys his remarkable achievements and experiences in the field of "merchandising". That's why the world's leading brands still follow him and get support from him.