The communications industry is going through a critical period - the market is overflowing with specialists of different levels of training, and the set of competencies is constantly being supplemented. What to learn to be ahead? Nadya Makova , Educational Media Theories and Practices Being advanced: what skills will help you stay in demand in the digital age You need to prove professional suitability not only with implemented cases, but also with real relevant skills. What a digital communicator, event producer and employer brand manager should be able to do. An advanced digital communicator can Use mobile.
Consumers today literally live on their B2C Email Lead phones, the share of content consumption through mobile devices is growing (global growth +2% in 2018). A digital marketer must understand the features of platforms and adapt content for mobile. Implement gamification and phygital. Learn to communicate with the audience through innovative interactive technologies and promote the brand within the gaming space - today this is a key potential. Know Python. Data collection and analytics are essential components of an effective campaign. With python, you can write scripts that will automatically collect the data you need. Be a copywriter.
Packing an idea so that it is understandable to everyone and not ambiguous (hello, Reebok), forming concise texts that will lead to action is the basic hard skill of a communicator. Work with a brief. Not only act strictly according to the set, but analyze, debrief, identify KPIs and, of course, form an effective strategy for achieving them. A successful event producer definitely knows how to Manage risk. Taking into account and preventing problems that may arise during the preparation and conduct of an event is a skill that can and should be learned. Deal with ROI.