Digital Marketing Although the means that can be included in a social media strategy are very diverse, below we share the most used and that definitely cannot be missing from your B2B digital strategy . Show yourself as an expert on tu empresa. Opt for dynamic content : Share valuable content that, more than selling, shows your potential customers the value of your brand and services. Opt for attractive, creative and Job Function Email List dynamic content that stands out from your competitors. Share hard data : Due to the type of users you find on Linkedin, it is important that you share statistics, metrics and hard data that reinforce the image of your brand and services.
Upload articles : Whether you upload directly to Linkedin or share the link to your blog, feed your page with valuable information that complements your content. Here you can also count on the participation of experts in your line of business, mention them to reach a wider audience. Get closer to your customers on Facebook According to Statista, Facebook is the social network with the highest number of active users worldwide in 2021, with 2.74 billion. For years, Facebook has been the preferred and most used around the world. Due to the above, it is important that your strategy includes this social network, since it is certain that you will reach your target audience and achieve new potential customers.
Facebook has evolved over the years, adapting to the needs of users and also to trends. It is currently open to many formats, it has a variety of tools and advertising that ensure interaction with your buyer persona. Here are some things to keep in mind about Facebook: Open your company page : A page will give you more reach than a personal profile. In addition, it provides you with more complete tools that will allow you to consolidate your brand on this social network.