However to have clients, you must first have prospects with whom the marketing and sales team can work through a strategy that aims to grow the company. It's not just attracting more, but doing it in a scalable way. Although we would like everyone who shows an interest in our product or service to become a customer, the reality is that at least half of initial prospects have no use for the products and services we sell, (Sales Statistics Lab). Inbound strategies for the generation of new prospects.
This means that in addition to having to make constant efforts to generate new prospects, it is also necessary to implement strategies to nurture Business Email List and build relationships so that more leads translate into customers. Both efforts are benefited by inbound marketing , a methodology that combines various marketing strategies and seeks to accompany and provide value to the user throughout the purchase path. Inbound marketing is a methodology that can take time to show its greatest results.
This doesn't mean you can't put lead generation strategies into action from the start. To understand this better, let's review the stages that inbound marketing is based on and how actions can be created in each stage. attraction stage During this stage we seek to attract strangers who become prospects. The most used strategies to achieve this are paid campaigns and content strategies on the blog and social networks through which content offers can be made known to help them solve their doubts at each stage.