Registration opens on December 18th and should appeal to both fans of the original toy and those looking for a fun alternative for offline moments.
Nostalgia on the rise
The relaunch of Genius follows a growing trend in the market: the overseas chinese database focus on products that bring back nostalgia . Classic and simple toys have been gaining ground in a world saturated by digital hyperconnectivity.
A recent example of this movement is the “Boring Phone” , launched in 2023 by Heineken , in partnership with fashion brand Bodega and manufacturer Nokia .
The device only offers basic functions and the famous snake game , a huge hit in the early 2000s. The goal? To offer a break from the excessive use of smartphones.
Brands like TIM and Estrela understand that nostalgia has significant emotional value .
Classic products hark back to a simpler time and provide a different form of entertainment, away from screens.
Genius was a hit in the 80s and 90s, being one of the most popular toys in Brazil. Its return, now in partnership with TIM, shows that the simplicity of a toy can be timeless .
In addition to entertaining, the new version of Genius proposes a conscious break from the digital routine, encouraging interaction between family and friends.
Furthermore, betting on classic games like Genius brings important benefits:
Concentration and memory : The game challenges participants to memorize sequences, stimulating reasoning and attention.
Offline moments : With cell phones inaccessible during the game, participants have the opportunity to disconnect from the internet.