One of the most common questions among Mailchimp users is whether we should have a single audience or several when creating our account. Should I create a single audience or several within my Mailchimp account ?
We must observe that the way in which we have organized our account will allow us to carry out personalized campaigns , but to do so we do not need to create different audiences to group contacts with common characteristics .
Mailchimp Audiences
Why use a single audience in Mailchimp?
We can control the contacts of the Mailchimp whatsapp number philippines plan that we have contracted, avoiding extra costs for duplicate contacts .
It will be easier for us to use automations .
We will be able to segment our target more easily, simplifying the creation and use of labels, groups, etc. and allowing us to define the exclusions we need.
It will allow us to use pre-designed segments by applying them to all records.
We will have all our contact data accessible and unified in one place.
It makes database maintenance and cleaning much easier .
What can happen if we use more than one audience?
If we are using more than one audience or we are going to create new audiences in our account, we must consider that:
It may be the case that subscribers are duplicated .
You may receive duplicate communications if you decide to send the same communication to both audiences.
The same contact will count as two and will affect the cost of the plan chosen in Mailchimp as we have already mentioned.
If a contact appears as a subscriber in different audiences, they will have to unsubscribe from each one when they unsubscribe .
If you want to send the same campaign to all subscribers, you must create two different campaigns . You cannot send a single email to contacts from different audiences, which means extra time costs.
You may encounter issues when trying to properly segment your audiences for certain campaigns or automations. For example, you won't be able to exclude contacts automatically, but you have to do it manually.