s your website properly optimized to attract users? Having a good website is the first step to generating clients, gaining traffic and communicating with your target audience, but what is considered a good website? What elements should it include to be considered optimal for conversion?
In this post I will teach you how to analyze a website to come to the conclusion that it lacks elements to optimize and establish your diagnosis today. Let's get started!
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What does it mean to have an optimal website?
We have already mentioned the concept of an " south africa numbers optimal website", since this is what today's article is going to focus on, but what does this really mean? When we talk about an optimal website, we are referring to a website that meets certain characteristics that facilitate its fulfillment of its purpose. In general terms, we could establish the following purposes:
Get more sales, registrations or subscriptions , depending on the goal you have set.
Get more traffic and visits.
Position yourself better in search engines (like Google) and make it easier for people to find you.
Achieve the interest of your visitors and, therefore, get them to stay on your website and browse its sections.
Being able to address your target and interact with it.
Gain visibility on the internet and increase brand awareness.
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What factors should be analyzed in a website?
Regardless of the purpose you want to achieve with your site, there are a number of points that you will always have to analyze to check if your website is ready to convert or if, on the contrary, you have to apply some changes that help you improve its optimization. Let's look at the most important points or factors that you should take into account when analyzing websites:
- Objective
Although we have seen the multiple purposes of a website, you must analyze what the main objective of your page is. It is important to define this point, since it will depend on the type of website you have. It is normal to find not only corporate websites, but also landing pages, e-commerce sites, blogs, etc., so it is most likely that each of them has a specific objective. Knowing this will help you know what improvements to implement .
Think about what your page is going to be used for . I suggest you think about your final objective and ask yourself questions like these:
Do you want to sell?
Get records?
Make your brand known?
Offer quality content for your readers?
Do you have several such goals?
Having an e-commerce site, where products should be more visible, is not the same as having a corporate website, where you want to clearly show what you do and what you offer; and, on the other hand, who you are and what your philosophy is. This is a good start!
- Content
Depending on the objective I was talking about earlier, you will want to show one content or another, but you should always answer the questions that your users may ask themselves . For example, why do people visit your website? What do they expect to find? Based on this, you can establish a hierarchy of information to put what interests people the most or what is most profitable for you to show first.
As an example, I'll give you this Amazon website, where we can see that on the home page we can find the most popular sections and a specific one for Father's Day. These are topics that interest the public when these dates approach. We also see that the first item that appears is a Kindle, which is an official Amazon product and, possibly, a sales target.