Even though the corona pandemic is not yet over, there is slowly a light at the end of the tunnel. Since the start of the vaccination campaign in December 2020, almost 37,000,000 people have been vaccinated in Germany . In many regions, the incidence rate is well below 100 and, especially for those who have been vaccinated and those who have recovered, things are gradually moving towards normality. Many small and medium-sized companies can open their doors to their customers again.
Regardless of whether your business has already reopened or is still in the planning phase, it is time to actively engage your local audience again and increase your brand awareness. In other words, you need to do local marketing.
Local marketing is a marketing strategy that lithuania phone number targets consumers and customers within a specific radius of a business's physical location.
The key to successful local marketing is accurately defining your buyer personas. This process will help you better understand the demographic, psychographic, and geographic information of your target audience. This location data will help you determine exactly where to apply your local marketing expertise.
There are many ways to connect with local customers, community business partners and other regional organizations. Here we present different marketing activities that will help you best reach your local community.
Localize your website
Localizing your website is all about making your web content relevant to your local audience and customer base. Start by adding location-specific terms to your website. For example, instead of "Vegan Bakery," your homepage could have the slogan "Best Vegan Bakery on the Elbe."