AI for content writing without human input. Empathy is the key to content marketing success. Only when a brand knows its target and its buyer personas can it distribute valuable content to meet the real needs of its niche. Critical analysis is also needed in choosing topics, tone of voice, words, sentences.
Everything must be weighed. Knowing how to communicate means finding the right balance between the objectives that the brand intends to achieve and the different sensibilities cg leads of readers. We cannot expect a computer to do this automatically: it is a specific responsibility of brands and communication professionals.
Artificial Intelligence can be integrated into this framework as an operational tool that “offloads” some of the slower processes in planning and implementing content strategy. Content Marketing Strategy Works Best When It's Human - Factory Communication Build your content marketing strategy with Factory Communication For us, successful content marketing means creating quality content capable of creating a relationship between the brand and its potential audience.