Optimization is an essential marketing strategy to attract the attention of the web world. Driving traffic to your site and growing your business are unique characteristics for a brand but you obviously need to know the basic concepts to implement such a strategy. In fact, there are still many users who do not know the real definition of SEO and SEM and often tend to confuse the two tools. There are in fact two very different approaches to optimization but before doing so you need to know the terminology for this type of marketing.
Search marketing refers to any phone number tactic that helps a brand attract attention by appearing on search engine results pages (SERPs). There are two main categories in search marketing:
SEO, which uses ORGANIC strategies to appear in search
The main difference between SEM and SEO is that SEM is a paid strategy and SEO is an organic strategy.
SEM, definition and application
Some marketers may consider SEM to be a catch-all term that includes both paid and organic strategies. But to make a marketing plan clear, it is necessary to separate the two concepts. SEM, or search engine marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved in setting up and optimizing ads, as well as setting a budget that pays for ad placements.