two hands holding a tablet with the words INBOUND Marketing written on it
In this article we will see together how to do Inbound Marketing to find new customers and increase sales. In marketing this process is called lead generation.
A lead is a user who has shown interest in the company. Therefore, it is a user who is on the path to conversion and final purchase, who is in an initial evaluation phase.
How to recognize it?
The lead explicitly and voluntarily leaves personal data to the aub directory company, in exchange for material, content, information.
Personal data includes personal information, contacts, addresses, etc.
The lead should not be confused with the prospect, which is instead a lead who has shown interest in a specific product or service.
The prospect is in the phase of considering the item to purchase, so it is a later evolution compared to the lead.
Inbound marketing focuses on creating lasting relationships with customers through valuable content and personalized interactions.
Educate Prospects
By providing educational and informational content, inbound marketing helps prospects better understand your products/services.