Why not involve them? We suggest you create a sense of user participation in the life of the brand , for example by asking for advice, proposing surveys, games, etc.
Brand experience is better when it is personalized
Personalization is only possible with the collection of the user's personal data, with marketing consent and respect for privacy. Who wouldn't like to receive personalized products, services, messages, benefits?
You can't please everyone
The brand strategy must be designed for the right niche of people, whose opinion counts. They can express this opinion with likes, reactions, reviews. All communication and marketing must be aimed at this small group , who recognize themselves in the community of your brand.
Brand Experience Examples: Starbucks and the Secret Menu
Surely you know Starbucks, the most iconic and successful coffee is lists chain in the world. Its mission is a hymn to brand experience:
Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
(Our mission: To inspire and nourish the human spirit – one person, one cup, and one neighborhood at a time.)
the historic AD Howard Schultz , had the merit of capturing the atmospheres of Italian cafes and bringing them to the USA. Starbucks locations soon transformed from refreshment points to places of sharing, of relaxation, where one could feel unique.
Starbucks has had a global success. Everyone knows what kind of experience they can expect when they enter a place to drink a coffee or a Frappuccino.