Google holds 91.99% of the market share in France. Other search engines are still little used by the French. These include Bing (3.77%), Yahoo (1.36%), Ecosia (1.11%), Qwant (0.98%) and DuckDuckGo (0.51%).
According to a 2019 study by Unbounce, web page loading speed influences the decisions of about 70% of consumers. Depending on the quality of their user experience, they want to make a purchase or not.
According to HubSpot, having a blog helps businesses get 55%
more visitors. Indeed, it is important to launch a quality blog that provides real answers and solutions to your users.
There are multiple criteria to consider in order to improve the positioning of your website in natural search results. They can nevertheless be grouped into three main categories, namely content strategy, SEO technicality and netlinking.
The content
Providing quality content is essential united states of america phone list you want your web page to be seen
appear on the SERP (Search Engine Result Page). This can be a text, a video, an image or a podcast that meets the needs of Internet users. These needs correspond in particular to their search intention (informal, commercial, navigational or transactional). Let's take the case of text content, it must be informative and relevant by giving real answers to readers' questions.
User experience
You should not have 404 error pages, chain redirects and broken links. Use Google Search Console, which is capable of detecting them. Indeed, Google evaluates the speed of your site via three indicators of the Core Web Vitals, namely:
the display speed of a web page;
the interactivity of a website with its user,
the visual stability of a web page.
As part of an SEO strategy, it is therefore important to optimize your interface.
To ensure a better display of your site on smartphones, develop a mobile-friendly interface. Good internal meshing is also essential to guarantee a better user experience.
On-Page Optimization
In natural referencing, the On-Page optimization of your web page aims to attract more Internet users and robots. To do this, carefully work on the "title" tag, the "meta description" tag and the "Hn" tags.