This very important innovation is being talked about in many places and is still evolving (we have also talked about it here and there in our articles with the Instagram tag ): at the moment this option is being released privately to some lucky users in the UK and USA. The future, therefore, is clear: Instagram will combine the functionality of online sales with the communication features with videos and images already available. We also invite you to read our article on the topic. Instagram as the best communication channel for a brand? instagram channel communication brand companyGiven the choice, should a brand choose Facebook or Instagram? Given that it is not sensible to make a choice a priori (there are many variables in play that underlie the Social Strategy), at this moment Instagram seems like a winning option: on Facebook the battle for natural visibility of one's posts is complicated, not to say "lost from the start".
On Instagram, due to the smaller austria business directory number of users (which is equivalent to saying “smaller number of daily publications”) and the predisposition of users towards brand profiles, there is a lot of space for commercial content. Instagram seems to have been born to be – in fact – a virtual showroom of desires, be they travel, physical fitness, ways of being or products. Greater openness with the developer community community dev instagram integrationFacebook is having a harder time opening up to the developer community, also due to its sometimes improper use of third parties (see the Cambridge Analytica scandal).
On Instagram, this danger has not yet arisen: in fact, Instagram recently announced that users will be able to use effects and stickers from third-party appsThere is no shortage of positive signals towards Instagram: it can truly become the main tool of a Social Network Strategy, without forgetting that a coordinated and sensible Strategy includes the choice of numerous tools (even non-Social), identified certainly not by "following fashion", but always starting from objectives and user targets. Get free info and news every month – and download e-books on “how to create new content”, “how to earn money online” and the Social calendar.