Because here is the point, in a constantly changing world, decision making is more dynamic. In a B2B, B2B2C or Industrial environment, we are usually “far away” from the end consumer (our client is the one who is close) so changes or trends impact us very late. How can we anticipate what will (certainly) come to us later?: The design and implementation (outsourcing) of your own B2B Voice of the Customer model can be the solution.
Although the concept of Customer Voice is closely associated with Customer Experience and specifically with the B2C world, at BtrueB we believe that it can el salvador leads have an even more differential value in B2B or Industrial environments as a tool for anticipation and differentiation through innovation or customer experience.
This step is essential for those customer-centric companies that seek to provide a differentiated customer experience.
At BtrueB, when we promote it (decisively) to our clients in the Industrial and B2B Marketing and Sales consulting service , we always give the same example: Do you think it is interesting to have a blood test every year to anticipate problems? (even if you have no symptoms).
- How do I design my Voice of the Customer model in B2B?
- What and when to measure in a Voice of the Customer model?
- How do I get my Voice of the Customer model up and running?
- How do I value my Voice of the Customer findings?
The Great Value of a B2B or Industrial Client
For us, this is the first step, understanding that the main value of a (good) client is not sales anymore, but the possibility of learning from them, of creating with them and of becoming stronger with them. Only in this way (consequence) will sales be sustainable.