Technology and its connectivity, or more specifically the so-called “Internet of Things”, are here to help us in many internal operational aspects, but also in more “external” aspects of value proposition, that is, in our relationship in the eyes of our customers. Apart from the internal improvement in processes and efficiency, IoT can also be applied as a B2B/Industrial Value Proposition, as in the case of Estrella Galicia’s DataBeer (which we will tell you about today), and thus also help to differentiate ourselves in the B2B customer relationship and experience , breaking away from the product-price loop so recurrent in the B2B/Industrial world.
This week we will talk about the success story of the Galician Data Monitoring company Perfect Numbers with the IoT DataBeer project with Estrella Galicia
Last week we talked about the importance ecuador lists of B2B servitization . We detailed the different levels of it, ranging from improving the added value of a product (B2B Industrial value proposition) to the complete transformation of the business model and even moving from selling products to selling services or even results.
I recognize that in the industrial or B2B world it is not easy to develop attractive services, especially because we are talking about relationships and conversations (until now) that are very technical and product-based in essence, leaving little room for value associated with marketing or improvement services in general. These latter fields are vital today in such a changing and competitive world that requires so much agility of adaptation and specialization.