Without a clear digital marketing positioning, your company cannot implement a good communication strategy. In reality, the choice of positioning in digital marketing or as part of an inbound marketing strategy makes it easy to define the following elements:
target customers or prospects to convert;
the content strategy to implement to improve your company's brand image and reach as many target customers as possible;
quality digital tools or media to use to optimize the digital marketing strategy .
Concrete digital marketing strategy goals to find potential customers
Without ne or more clear objectives, you will not be able to define the real marketing needs of your company. In other words, you will struggle to define a good marketing strategy example . This will inevitably affect the effectiveness of all of your digital marketing strategies. But that's not all! When you set objectives to achieve within your company, you also unite your employees around the same project and the same vision: developing your business by finding more customers.
With the SMART method, used by almost all companies, you can more easily define the objectives of a digital marketing strategy :
S for specific
M for measurable
A for accessible
R for realistic
T for temporal
Finding potential customers with well-defined digital marketing strategy targets
In a digital marketing or inbound marketing strategy , target customers and prospects are defined as “buyer personas”. To ensure that you target real potential customers, you must define the profiles likely to be interested in your business. It is also essential to determine their needs and motivations to develop a quality marketing strategy. You can even go further by studying the social media platforms most used by your target customers and competing companies.