But how often is it necessary to monitor the mobile list situation? The frequency of reviewing the marketing plan depends on the type of brand, company or organization you have. If it is a consolidated company, in a more or less stable market, the review can be done every 3 or 6 months, if instead it is a very dynamic company that participates in a very frenetic market, the review should be done more frequently.
Specifically, a marketing plan helps to:
Define a guideline . This document, in containing the strategic objectives and the actions to achieve them, becomes a real guide for all areas of the company.
Generate motivation . Since the marketing plan clearly and simply includes the company's mission and vision, having it contributes to generating and maintaining a positive attitude in the team, making them feel more involved and motivated and contributing to the actual achievement of objectives.
Unleash creativity . If the path is clear because the objectives are precise and well shared by all members of the company, workers will then have a freer, more creative mind and open to new solutions and new ideas!
Achieving greater strategic cohesion . Once the entire workforce is oriented towards a common goal, knows where and how to get there, there will be greater coherence and cohesion in all areas of management, thus leading to greater integration.
Conclusions
Many medium and small companies do not yet have a marketing plan because they do not have a consolidated marketing department and entrust this task to the sales area, which claims to have a strategic plan, when in reality it only reflects commercial objectives.
Furthermore, often you don't even have the right tools to draft a marketing plan for a good presentation, for example we can recommend the tool to edit PDF or delete PDF pages of Canva that can help in the final output of your strategy.
In this sense, 4marketing , the web marketing agency in Turin, is ready to listen to your project and plan your objectives, behaving just as if it were your internal marketing office!