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Tip: Google Analytics offers simple and effective integration directly into Google Data Studio.
Landing Pages
Landing page views are the pages that are most often viewed first through organic search.
This data shows a summary of which pages on your site are performing best in terms of organic traffic acquisition.
Go to Google Analytics, then Behavior > Site Content > Landing Pages.
Here too, be sure to filter by organic traffic.
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Reporting on link building
Links remain a key ranking factor, which is why almost every SEO report should report on links. But what are the specific link metrics you should report on in your report for your client and key stakeholders? Let’s take a look.
The connections you have built
Transparency always pays off. If you build links the right way, you should have nothing to hide. One of the biggest concerns clients have when hiring an SEO specialist is the quality of the links that will be built.
So use your report to demonstrate the high quality of the links you have worked on.
Generally speaking, to do this well, you just need to import into Google Data Studio a list of all the links you have built during a certain period from a antarctica business directory Google Sheets file, with for each of them the Authority Score (AS), and the target page. You should also include the current number of links you have built, and the average AS since you started your work.
Link Profile Analysis
Head over to the Backlink Analysis tool , and you’ll get a snapshot of your domain’s link profile. Using this overview is perhaps the most effective way to report on the overall health of the profile.
A cloud of anchor texts (this is important so you can ensure there is no spike in commercial anchor texts, which can be harmful).
Referring domains by AS.
Size of link profile over time.
A nofollow vs. follow breakdown.