What is Google Discover and how does it work?
Google Discover was launched in 2018, but it already existed in 2017 as Google Feed. After some tweaks and improvements, the resource as it is today displays a personalized feed. Without the need for any research, the content presented is updated periodically and displays information based on the user's interactions with Google products.
This makes content more attractive, with the aim of improving the user experience.
The resource is only available for mobile devices and can be accessed in three ways:
Through the device's browser, accessing google.com.br;
Through the Google app, available on both Android and iOS;
Via the "swipe right" feature on some devices.
In this way, Google begins to recommend content qatar email list based on user experience, which is exactly the opposite of the search tool, which returns results for what the user wants. User search . It thus becomes an active resource, anticipating search intent, suggesting content. Discover includes videos, entertainment updates, sports scores, events and more.
The tool is very interesting and the user can indicate whether he wants to receive more or less content, according to the cards suggested by the tool. In addition, he can indicate what content he wants to include in the resource. Thus, this happens when the search engine displays the Follow option, which will make you receive content on the chosen topic.
How to optimize the content of the tool?
First of all, it is important to note that the feature allows you to attract more organic traffic to your website. With the growth of mobile devices, it can be a formidable resource to get in front of your customers. However, it is essential to have content relevant to your personas.
So, the first point is not to think strictly about the technical part. Generating content is always a way to relate to your client. Therefore, it should always be the main focus. Some tips can help:
Optimize your website pages for mobile
The feature is specific to mobile devices. So, nothing more necessary than to optimize your website for mobile devices. Your website must be responsive or have an AMP version. AMP pages, identified by a lightning bolt in the top right corner, are given priority, as they are 100% optimized for mobile devices. This way, they load faster.
Use quality images
Since Google uses a card to display Google Discover content, the image must be of high quality. And we are, in this case, talking about high-resolution images, at least 1200px wide. To use large images in Discover, you must fill out this form to authorize Google.
Follow Google News policies
It is important to follow Google's news guidelines to ensure that content is reliable for users.
Produce engaging texts with topical themes and evergreen content.
Evergreen content is timeless topics that are not associated with specific events. In addition to them, it is worth using more recent content, which is the priority of Google Discover. These can be market news, current news, or trending topics.
It is important, once again, to emphasize that you must generate relevant content. Review your personal interests and the topics that generate the most engagement.
Post more videos on Youtube
Video content is increasingly appearing in search results. It also appears in Google Discover. Your YouTube videos appear in autoplay, gaining prominence and attracting more clicks than other cards.
How to analyze the results obtained?
To measure what's happening in Google Discover, you can use the Performance report in Google Search Console . There, you'll find impressions, clicks, and CTRs for content that appeared in your Discover feed over the past 16 months. But only numbers that hit a minimum threshold appear there.
Some important elements of the Discover report :
Volume of traffic generated from Google Discover to your website;
The best content on Discover;
Frequency with which the content appears;
Find out how your content performs against traditional search results
Another great tool for generating organic traffic, Google Discover, is aligned with new mobile trends. If you want the help of an SEO expert, talk to Vero Contenidos . We are here to help you!