Something seasonal is something that happens temporarily on a specific date, such as the end-of-year festivities.
In addition to naming periods, seasonality also helps to classify products and services that tend to be sought after at certain times of the year, as is the case with Easter eggs.
Other products, such as sunscreen, are sold year-round, but demand increases during the summer.
The fact is that any type of company, such costa rica phone number resource as an aluminum window manufacturer , can take advantage of seasonal periods to create their campaigns.
With this, it starts to work with strategies that happen in certain periods, with the aim of boosting sales, and this is exactly the concept of a seasonal campaign.
To thrive, every business needs to know its customer profile , and it's important to understand this because seasonal campaigns aren't just limited to Mother's Day or Christmas, in fact, there are other opportunities.
For example, the store's anniversary is a way to work on this type of campaign, run some promotions and increase sales.
The secret is to understand the customer to know what they want and expect, as this understanding encompasses their desires and wishes and helps to develop fundamental seasonal strategies for these people.
They meet specific needs, but it is only possible to identify them when the company knows who its customer is.
This is precisely why a cryo equipment rental company must go far beyond Christmas or Black Friday . In fact, it must identify periods in which its customer profile is most likely to make a purchase .
Consequently, the company will also be more assertive when making a proposal, in addition to identifying what can favor the competitive advantage.
In the case of a large department store, one tip is to understand what times of year customers go shopping, and then start planning accordingly.
In other words, for the seasonal campaign to be truly successful, it is necessary to know the customer profile well so that it is possible to plan and think of the best strategies for this action.