In 2021, around 77% of consumers searched for reviews and comments from other consumers — according to research by BrightLocal. With this data, we see how the UGC strategy is a key point for sales and brand reputation.
With consumers becoming more informed and using the internet, people are starting to listen to people, not just brands. As a result, in 2021, around 81% of consumers used Google to review businesses, compared to just 63% in 2020.
That said, check out some positive croatia phone number resource impacts and benefits of user generated content .
Greater credibility
As mentioned, consumers want to hear from consumers. This is happening because users want to have more confidence in their purchases and hear honest opinions. Unlike campaigns and influencers who may have biased reviews .
Consumers leave reviews without gaining anything, so they tend to generate more trust and a realistic view of brands. As a result, positive user comments tend to have more weight and credibility for brands.
More engagement
Companies that encourage and promote UGC keep consumers engaged. The goal is to not have mere followers who don’t follow or engage with your brand, but rather promoters who share their real experiences .
So, having these spaces for UGC encourages brand loyalty, as they feel openness and transparency in after-sales.
Promotes data collection
Practically everything in marketing must be measured and monitored. After all, this is the way to assess whether strategies and campaigns are working well or not.
UGC is a resource that generates data about engagement , experience and purchasing journey, for example. In addition, it also provides support for the construction or updating of your persona, as it reveals information about your audience's pain points and preferences.