If you Google your name, what comes up? If the answer is “nothing,” you probably haven’t spent much time developing your personal brand. You’ve probably heard the word “branding” a few times before reading this article.
Branding isn't just another marketing jargon word. It's actually critical to your online presence and the success of your business . You may already know how important it is to take care of your company's brand, but what about your personal brand?
Even if you don't try to create a personal brand, it already exists if you are an active user of the Internet and social media. But what is a personal brand? Why is it important to maintain and cultivate your personal brand? And how can you make the most of it?
The importance of personal branding
What is personal branding?
To give a concrete definition, a personal brand is a combination of traits, attitudes, values and beliefs that you actively present to your audience. This with the greater goal of creating trust, reputation and associations.
People often associate personal brands with influencers, however, the scope of a personal brand ranges from entrepreneurs to large-scale businesses.
Amazon founder Jeff Bezos once said, “ Your personal branding is what other people say about you when you’re not in the room .” Think about some of the public images of big brands. That’s exactly the approach you should take when building a personal brand.
You may not run magazine ads or create lengthy TV commercials, but you do need to think about how your personal branding comes across when you communicate with your audience online.
Many different factors contribute to a per bulgaria mobile phone number list sonal brand, from the way you communicate to the types of stories you tell. Visual variables, such as the photographs you post and the types of graphics you use, also come into play.personal branding
Why do you need to build your personal branding?
Your personal brand exists, whether you are aware of it or not. When you publish a blog post, upload a photo on Instagram, or even when you “like” a Twitter account, you reveal aspects of your personality to the people who follow you.
But if you don’t actively build your personal brand, you won’t have any control over how you’re seen. Other people will form their own beliefs about what you stand for. On the other hand, taking control of your personal brand allows you to control the narrative and show your audience what you want them to see.
It's not about creating a persona to fool everyone. Instead, you're carefully selecting aspects of your own personality and presenting yourself in the best possible light. Here are some additional reasons to take care of your personal branding.
Grow your customer base attracted by your good personal brand.
Allows you to preserve your online reputation.
Build confidence in yourself and your business.
Attract greater opportunities for personal and business collaboration.
You will be able to distinguish yourself or stand out from the crowd.
It will help establish you as a leader in your niche.