The first step in this prospecting process is to define the content that will drive your campaign and analyze how it can be useful to people. Think about the persona’s pain points and expectations.
The ideal is to create a list of problems that your material can solve. From this list, you will find keywords that will direct you to articles that deal with the cyprus phone number resource solution of these challenges and that can possibly add a link to your content.
Topic clusters
The Topic Clusters strategy works like a hierarchy of pages on a website or blog, through internal links.
How does it work in practice? You create a post based on a keyword that is essential for your company. This will be the pillar content of the strategy .
Here at Hubify, for example, we can say that a post about marketing automation is pillar content.
After that, other content with more specific keywords directs links to this main article. It is worth remembering that this link must be the first in the text.
In this way, these satellite posts strengthen the authority of the pillar content, which is what occupies the top of the site's hierarchy.
Disavow questionable backlinks
Remember: just as not everything is perfect, not all backlinks you receive are good. Sometimes, websites can receive links from spam or dubious pages , which can weigh against the rankings .
For this reason, it is essential for the link building strategy to reject dubious and/or unwanted backlinks .
You can do this through the Google Search Console tool , which has its own feature for disavowing backlinks . To do this, simply enter which pages or domains should be disavowed.