However, in the last few years, other segments of the metaverse have begun to actively develop, combining virtual and physical experience.
Virtual events
During the pandemic, Gucci collaborated with Roblox to recreate a digital version of the Gucci Garden in Florence. In the Gucci Garden, players could try on and algeria whatsapp number list buy virtual clothes and accessories, visit the Gucci museum, and visit the Gucci restaurant. Almost 20,000 people visited the virtual world in two weeks. The highest price sold for a virtual Queen Bee Dionysus bag was $4,115, while the real Gucci accessory cost $3,400 (however, this digital asset is not an NFT and can only be used on the Roblox platform).
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On July 30, 2021, Coca-Cola hosted a virtual party for 2,000 people on the roof of a giant cola can, which was built on the Decentraland platform. Given the Ethereum rate, the company was able to raise $575 thousand from the NFT auction.
Buying Land in the Metaverse
There are a total of 268,645 plots of virtual land across the four main metaverses (Sandbox, Decentraland, Cryptovoxels, and Somnium). Tokens.com has invested $16 million in digital real estate to open retail stores and host fashion shows on virtual plots. Virtual real estate sales reached $501 million last year. Sales in January of this year have already exceeded $85 million. Brand Essence Market Research estimates that the metaverse real estate market will grow by 31% per year from 2022 to 2028.
Somnium Metaverse Land for Sale on OpenSea
NFT Art Auctions
In June 2021, the oldest auction house Sotheby's put a virtual painting up for sale for the first time. Users of the NFT trading platform OpenSea spent about $3.4 billion on digital art in August alone.
A GIF by artist Mike Winkelmann of a defeated Trump sold in March 2021 for $6.6 million to an anonymous crypto investor
A GIF by artist Mike Winkelmann of a defeated Trump sold in March 2021 for $6.6 million to an anonymous crypto investor