"How to create creatives for Facebook ads efficiently?" — this is a question that many marketing departments in companies share. After all, it's not just about having the biggest budget available and a digital marketing team dedicated to doing only this work.
It is necessary to adopt specific strategies czech republic phone number resource in the production process of these materials that increase the total number of impressions, the click-through rate and the conversion of leads . After all, more than good numbers, you want to increase your ROI , right?
For this reason, you will find eight tips in this post on how to create creatives for Facebook, optimizing them and customizing them. Keep reading and find out more!
- Grab attention in the first three seconds
When creating creatives for Facebook, you can use photos, carousels, stories or even videos . The latter is often the preferred choice for marketers due to the amount of detail that can be conveyed to users. This is because, given the proportions, it is as if it were the equivalent of a commercial that is shown on TV.
However, when we are talking about the internet, we need to remember that the dynamics are different. In front of the television, the viewer has only the television as their point of attention. Only one channel to watch at a time. In the virtual world, it is the opposite.
First, there is simultaneous access by multiple devices: cell phone, notebook, tablet , etc. In addition, it is common to check two or more social networks at the same time.
Since we're talking about social media, how about watching a video about copies for this type of communication?
To top it off, people are constantly bombarded with content, news, articles, ads, and the like. All of this in a single feed . Now imagine if you also open Instagram, Tik Tok, YouTube , etc.?!
Therefore, you need to use time to your advantage to stand out among so much information . In addition, of course, to piquing the curiosity of the potential client.
One tip for this is to plan the ad with a hook in the first three seconds of the video. This could be, for example, a different invitation, a thought-provoking question, a striking scene between the characters, the proposal of a super discount, among others.