You can find her on Bluesky or LinkedIn .and Leadership • Digital Marketing Get the latest digital marketing data, insights and toolkits from DMI DMI Logo Course Resources Articles Blog Topics Courses Toolkits Presentations Videos Webinars Ebooks Podcasts Glossary Privacy Policy DMI Logo Course Resources Keyword Search. Login View Courses Trending Articles Micro Courses Skill Testing Kits Webinars E-books Premium More ← Back to Articles August 27, 2024 What is the pillar of content and why is it important? Articles • Content Marketing • SEO Clodagh O'Brien Photo by Clodagh O'Brien Posted on August 27, 2024 Getting your content seen by the right audience is the goal of any marketer.
It's about creating great content that's informative afghanistan number dataset and entertaining, but more importantly, it's relevant. This is always a challenge when creating content. It may be beautifully written, but if your audience isn't looking for it, then it won't drive traffic or generate leads - even if data capture assets are provided. But it’s not just about your human audience, you also need to consider algorithms. This doesn’t just mean search engines, but also social media, the platforms that people now use as recommendation engines.
This is why you need to create content pillars. They are the foundation of a successful content marketing plan because they help drive organic traffic and search engine rankings. In this blog, we’ll explore: What are content pillars? Why are content pillars important? Content Pillars vs Topic Clusters – What’s the Difference? How to create content pillars? How to use artificial intelligence for content pillars? 3 Great Examples of Content Pillars What are Content Pillars? Content pillars are themes around which all content revolves.