Younger generations do not perceive the use of AI in daily life as something abstruse. They are therefore naturally more open and inclined towards companies that use it. The same cannot be said for older generations. This is why it is so important to encourage baby boomers to become more familiar with new technologies. When it comes to the ethical use of technology, less than half (48%) of customers say they trust companies, and 54% say they are concerned about the potential conflicts of interest that result.
Corporate Values and Responsibilities peru number data and other generations when you look at what influences their purchasing decisions . Customers who say they are influenced by the following factors in their decision to purchase from a company: Treatment of employees during last year's crisis situation Baby Boomers: 79% Generation X: 83% Millennials: 85% Generation Z: 85% Customer Treatment During Last Year's Crisis Situation Baby Boomers: 83% Generation X: 86% Millennials: 87% Generation Z: 82% Environmental policies Baby Boomers: 75% Generation X: 80% Millennials: 80% Generation Z: 81% The report goes on to list three additional influencers, with baby boomers being the least influenced generation when deciding whether to buy from a company for each .
Younger generations are the ones who feel most strongly that companies should take responsibility. Learn more about what influences and motivates your customers by downloading the “State of the Connected Customer” report. Share the article Exclusively for you Filippo Mastroianni, the first Italian Tableau Zen Master Filippo Mastroianni is the first Italian Tableau Zen Master! Let's find out who he is and how to build a profession around data 5 minute read SMBs Turn to Technology and Customers to Respond to Covid-19 Pandemic SMBs Turn to Technology and Customers to Respond to Covid-19 Pandemic 5 minute read See related content by topicHow to Create Sales Quotes That Stand Out from the Competition How to Create Sales Quotes That Stand Out from the Competition Sales quotes are an important part of your business.