The development of online marketplaces is particularly relevant in e-commerce . One main reason for this is the current trend of using price comparison engines to research products before shopping online and then shopping on the corresponding established marketplaces. It is estimated that such platforms generate more than half of all e-commerce sales in Germany.
In this blog post, we would like to take a closer look at the topic of online marketplaces. What is it and what different types are there? singapore email data What are the advantages of online marketplaces and which one would be suitable for you? We will get to the bottom of these and other questions below.
That's why you should sell on online marketplaces
As a sales channel, online marketplaces offer you another source of income, with low marketing costs. In addition, potential customers can discover your products more quickly and become aware of your shop.
What online marketplaces actually are
Online marketplaces work in principle like those in the offline world. One key difference is the way people get to the market. On the Internet, search engines show us the way. For this reason, SEO criteria should also be taken into account when listing products.
Online marketplaces (also called virtual or electronic marketplaces) are e-commerce websites that - like traditional marketplaces - bring sellers and buyers together. All subsequent virtual business transactions are managed by the marketplace operators. Companies and retailers use such platforms to directly reach a large mass of potential customers. In contrast to the direct-to-consumer model, the platforms are therefore intermediaries. Well-known examples are Amazon, eBay and Alibaba. We will reveal which online marketplaces are currently the most popular in Germany a little later in the article.