Email Types in Drip Campaigns: Ideas and Examples
Believe it or not, there are several types of email drip campaigns to choose from. You could run a version of all of them at any time, which is why we special database recommended marketing automation above.
Let's take a look at some of the most important special database reasons and circumstances for setting up drip marketing campaigns.
Drip Welcome Email
When someone first signs up for your email list, you want to make a good impression. This is the time to wow your lead, so they get some sport every time your name pops up in their inbox.
We know: it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon right from the start, and share a valuable tip or strategy. Hit all the high notes to show that your brand is generous and not just about selling.
Continue to provide the same value throughout your welcome drip campaign. You can then move your subscribers into another drip sequence like the one below.
Informational/Educational Emails
Consumers are really hungry for information. We live in a do-it-yourself culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational drip campaign like this: You want your subscribers to have the most interesting information to share at their next dinner party. Make them the smartest people in the room.